IfNotNow

IfNotNow is a movement of young American Jews formed in 2014 to challenge how mainstream Jewish institutions relate to Israeli policies toward Palestinians. The organization brings together activists from across the Jewish community to address the moral and political implications of the occupation and to reshape communal engagement with the issue. Its work has helped catalyze a generational shift in Jewish political life by creating public space for dissent, direct action, and community education. Through campaigns, media work, and grassroots organizing, IfNotNow has become a central hub for Jewish activists seeking new approaches to justice, identity, and communal responsibility.